David, a Welsh Microsoft Guy
Back to Blog
13 January 2011

When an F1 Car Showed Up in Our Office

microsoft
f1
virgin-racing
partnerships
personal

You get used to a certain rhythm in the office. Coffee machine, morning catch-ups, emails. What you do not usually expect is to find a Formula 1 racing car parked next to the biscuit tin.

But that is exactly what greeted me this week. There, in the coffee area, was a Virgin Racing F1 car. Just sitting there. Gleaming. Looking completely at home and absolutely out of place at the same time.

I did a genuine double-take. Then I took a photo. Then I stood there for a while longer than was probably professional and just looked at it.

The Partnership

For those who might not be aware, Microsoft is the technology partner to Virgin Racing — the F1 team that Richard Branson launched in 2010. It is a partnership that makes a great deal of sense when you think about it. Modern Formula 1 is as much a data and technology competition as it is a driving one. The volumes of telemetry generated during a race weekend are staggering, the simulation and modelling work that happens between races requires serious computing power, and the collaboration between teams distributed across multiple sites demands robust communication and productivity tools.

What Microsoft brings to that conversation is obvious — cloud computing, data analytics, Office productivity, collaboration platforms. What Virgin Racing brings back is less obvious but equally valuable: an incredibly public, incredibly visible showcase of technology performing at the extreme end of what is possible.

It is one of those partnerships where both parties genuinely benefit, and it is easy to see it only in the commercial terms. But there is something else, too.

What It Actually Feels Like

When you work at a large organisation — and Microsoft is a large organisation — it is easy to feel a bit removed from the more glamorous end of what the technology enables. You are deep in the detail of infrastructure, security, deployments, customer conversations. All of it matters enormously, but the day-to-day can feel a long way from "technology changing the world."

And then you walk into the kitchen and there is an F1 car.

It is a tangible, physical reminder of what is possible when technology is applied at the very edge of human performance. The engineers at Virgin Racing are using the same platforms and tools that we deploy for businesses every day — but they are using them to shave fractions of seconds off lap times in Monaco, to predict tyre degradation, to make real-time decisions during a race that determine whether a driver finishes first or tenth.

That context matters. It is a reminder that the work we do — regardless of how routine it might feel on a given Tuesday morning — is part of something bigger.

The Car Itself

For what it is worth, it is an extraordinary thing to see up close. The sheer precision of it is remarkable. Everything about it communicates that it was designed to do one thing and to do it as perfectly as possible. There is almost no material there that does not need to be. Function in its purest form.

I am not an F1 superfan by any means, but standing next to it for a few minutes gave me a genuine appreciation for the engineering involved — and a renewed appreciation for the partnership that meant it ended up in our coffee area rather than somewhere else.

Not a bad start to the week.

Continue exploring

Explore the topic graph

Comments